Iveta Zaycheva

Hey, my name is

Based in Sofia, Bulgaria

Creative professional with a strong visual sensibility and a proven ability to translate ideas into impactful imagery. My artistic background, combined with hands-on client experience, has shaped me into a pragmatic and decisive communicator who works efficiently under pressure.

I bring a balance of creative thinking and disciplined execution, allowing me to approach challenges with both originality and structure. Known for my keen eye for detail, I specialize in making subjects—whether people or products—stand out with clarity and emotional impact, a skill I describe as “love in frames.”

E D U C A T I O N

National Trade and Banking High School

2009-2014 business administration

Technical University of Sofia

2014-2019 engineering design
graphic and interior design

WORK EXPERIENCE

Affiliate marketing/social media and digital marketing expert (2018 - 2019)

Organizing affiliate content creation and its maintenance; Planning, designing, writing, and editing digital content via Adobe Creative Pack;• Monitoring and updating website content via the WordPress platform;
Growing an audience and showcasing engagement on Facebook business accounts,
Constantly enriching the knowledge of the marketing channels and strategies;
Running marketing campaigns on Business Manager;

ADACCOUNTS EUROPE

Graphic Designer 2021-2023

Skilled in Adobe Creative Suite, AI digital illustrations, and brand identities.
Collaborated with marketing teams to produce high-impact marketing collateral, digital banners, email templates.
Strengthened brand identity across digital platforms by creating creatives for over 10+ websites, landing pages, logos and mascots.
Enhanced social media marketing initiatives through compelling visual content
Developed creative concepts for digital and social media campaigns

A AND T SOLUTIONS EOOD EUROPE

Founder and Photographer since 2020

Worked with the "Golden Winery of Bulgaria" price awarded Burgozone Winery for their catalogue campaign for 2019,
Launching and shooting a "Giveaway" campaigns for Befit drugstores; Launching and shooting a "Giveaway" campaigns for Vivacom: Food photographer and styling for The Green Calendar of 2020
Modeling, Directing and Photographing campaigns for Dice Box, Nosiya, Adventure Catcher, Mountain Talk
Directed photography and visual concepts for music videos featuring public figures

1st place awarded with "Best Photograph" for the "Orange Holidays" campaign by Vivacom.

Part of Vivacom's #кодоражево gallery exhibition for three consecutive years.