Iveta Zaycheva-Zheleva
Hey, my name is
Based in Sofia, Bulgaria
Creative professional with a strong visual sensibility and a proven ability to translate ideas into impactful imagery. My artistic background, combined with hands-on client experience, has shaped me into a pragmatic and decisive communicator who works efficiently under pressure.
I bring a balance of creative thinking and disciplined execution, allowing me to approach challenges with both originality and structure. Known for my keen eye for detail, I specialize in making subjects—whether people or products—stand out with clarity and emotional impact, a skill I describe as “love in frames.”
I bring a balance of creative thinking and disciplined execution, allowing me to approach challenges with both originality and structure. Known for my keen eye for detail, I specialize in making subjects—whether people or products—stand out with clarity and emotional impact, a skill I describe as “love in frames.”
E D U C A T I O N
National Trade and Banking High School
2009-2014 business administration
Technical University of Sofia
2014-2019 engineering design
(graphic and interior design)
WORK EXPERIENCE
ADACCOUNTS EUROPE
Affiliate marketing/social media and digital marketing expert (2018 - 2019)
A AND T SOLUTIONS EOODEUROPE
Graphic Designer 2021-2023
FOX TALES FRAMES
Founder and Photographer since 2020
W O R K
This is the result of my work as I explore the world of graphics and photography.

